Spotify Playlist in a Bottle
On January 2nd, 2023, for the first time ever, we offered Spotify listeners around the world a more unique way to reflect on the past and connect with their future.
Together with Active Theory, we created Playlist in a Bottle, a musical time capsule that lets users record their most present feelings, thoughts, and hopes, entirely through song.
This campaign was a conceptual creative dream: coming up with the time capsule concept itself, imagining what each capsule object would be and how it would open, and creating prompts that encouraged reflection while keeping things lighthearted.
2025 Experience:
